Low-budget SEO promotion in highly competitive niches is a s

Market of medical services: how to promote new products and services The following case is a surgical implant designed for dynamic stabilization of the spine. As part of working with this product, the result exceeded all our expectations, despite the difficult subject and competitive niche. Initially, we planned that the increase in organic conversion traffic would be approximately 30%. But it happened completely differently. The increase in traffic was 96% and the increase in the number of conversions was directly proportional to the same figure. What is the secret? Of course, in systematic and thoughtful work, as well as in the fact that our team studied this topic very deeply and was able to work it out from the SEO point of view as clearly as possible.


Further, the project and work had to be strengthened. And the advantage C Level Executive List in this case was trust and freedom of action regarding internal optimization for the team from the client's side. Reinforcement points The website of the client company was created on Wordpress and all our wishes regarding the restructuring of the structure and the improvement of speed were taken into account and everything was done. Also, the client (product developer) gave us an investment in the form of their time. This helped us during the assembly of the semantic core. He told us which keywords are priority and which are secondary, he told us more about the target audience. We also took part of the keywords from the advertising settings in the search network.



Next, we saw that SEO can be built into the funnel. It was also noted that remarketing is also a direct point of obtaining conversions. If the user came from an organic search, we built a remarketing chain for him and then received targeted conversions. Additionally, the FDA approval process was an immediate point of strengthening. This is the institution that issues any medical drug a marketing authorization in this field. If the device, medication passes this statement, they will have a better chance to get their success in the audience. For whom we created this project: CA analysis A large part of our CA are injured athletes who have problems with their spine. Target audience They are also people of the older generation who have degenerative changes in the vertebrae due to age, improper lifestyle and concomitant diseases. Among the CAs were also children who are looking for help for their parents, are familiar with the market of modern medical implants and want to solve a specific problem.