Post by account_disabled on Oct 21, 2023 5:30:28 GMT -5
An increasing bounce rate can then be the result. Making this page a 404 page is one possible solution. Make it a custom 404 page right away. A standard 404 page shows the wrong message. It says that the visitor is out of luck and should look elsewhere. Make sure the 404 page contains the following elements: Apologize and explain what happened. The design must match the rest of the shop. Make sure the header and footer are visible. Make sure that the visitor can click through to other relevant products or categories. Add a search bar and place it prominently on the page.
Don't forget to add relevant products based on any previous sessions. Example of the 404 page of the Bijenkorf. Where the Bijenkorf provides a search function and the display of other categories, Bol.com opts for photo editor the standard 404 page: an almost empty page with a link to the homepage. Example of a 404 page from Bol.com for maintaining your SEO value. Before you get started with these 404 pages, it is important to realize that once you start using this method, any link juice will be removed.
Links from third parties (such as social media or press releases) are extremely important for your SEO value. Do you turn a page with many external links into a 404 page Then you have lost all these links. This can decrease your SEO value. Do you have a page with a lot of link juice Then don't choose a 404 page, but opt for method 4. It is important to do proper research into the page first. 4. Show alternative products on the product page The reason that bol.com's 404 page looks so empty is (probably) that they use alternative products.
Don't forget to add relevant products based on any previous sessions. Example of the 404 page of the Bijenkorf. Where the Bijenkorf provides a search function and the display of other categories, Bol.com opts for photo editor the standard 404 page: an almost empty page with a link to the homepage. Example of a 404 page from Bol.com for maintaining your SEO value. Before you get started with these 404 pages, it is important to realize that once you start using this method, any link juice will be removed.
Links from third parties (such as social media or press releases) are extremely important for your SEO value. Do you turn a page with many external links into a 404 page Then you have lost all these links. This can decrease your SEO value. Do you have a page with a lot of link juice Then don't choose a 404 page, but opt for method 4. It is important to do proper research into the page first. 4. Show alternative products on the product page The reason that bol.com's 404 page looks so empty is (probably) that they use alternative products.